Case studies

The strategy, the work, and the business result.

A closer look at how we diagnose, build and grow — with the numbers our clients actually see in their bank accounts.

Case 01 — Law Firm · Pretoria

Kloof & Co. Attorneys

— The challenge

A well-regarded practice with a dated website that leaked enquiries. Six new matters a month, mostly from referrals. No intake system, no visibility into where enquiries came from.

— The work

Rebuilt as a conversion-first digital practice with a refreshed identity, and deployed a custom intake system that captures every enquiry and routes it to the right attorney in seconds.

Before

Monthly enquiries: 6
Captured & routed: Manual
Response time: 6 hrs

After

Monthly enquiries: 47
Captured & routed: Automatic
Response time: 40 sec

Case 02 — Hospitality · Cape Town

Boma Lodge Collection

— The challenge

82% of bookings came through OTAs, eating margin. Guest enquiries went unanswered for hours. The direct site felt tired and slow.

— The work

Cinematic new site with an integrated booking flow, a WhatsApp assistant answering 24/7, and retention automations for repeat guests.

Before

Direct bookings: 18%
Avg. reply time: 9 hrs
OTA fees / year: R720k

After

Direct bookings: 62%
Avg. reply time: 12 sec
OTA fees / year: R410k

Case 03 — Trades · Johannesburg

Highveld Plumbing Co.

— The challenge

A skilled team losing over 100 calls a month to voicemail. No system to follow up. Jobs booked on scraps of paper, revenue leaking in every direction.

— The work

New website, missed-call text-back automation, a review pipeline and a custom job-management system that tracks every enquiry from first call to invoice.

Before

Jobs / week: 9
Missed calls / mo: 112
Tracked in system: 0%

After

Jobs / week: 28
Missed calls / mo: 8
Tracked in system: 100%

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