A bakery that takes orders while the oven is on.
Orders arrived through scattered messages and phone calls, with the same questions answered again and again — what's available, what does it cost, how far in advance do I need to order.
A product-led website where the cakes do the selling, paired with a structured online ordering flow that captures every detail of an order — size, flavour, message, collection date — before it ever reaches a person.
Baked to order. Collected fresh.
Celebration cakes, cupcakes and treats — browse the range, choose your size and flavour, and place the order online.
Website + online ordering
Designed and built directly by Scale-Digital, with the founder involved from first conversation to launch.
- Design
- Photography-led, product-first layout
- Ordering
- Structured order form with required details
- Mobile
- Built mobile-first, where customers actually browse